Crisis Communications Support
IGI’s expertise extends beyond fact finding to include how to make best use of the information identified. If an investigation or litigation has a potential public relations component or is already making headlines, IGI works with corporate executives, decision makers, and affected individuals on both the legal and communications fronts.
IGI assists with the development and execution of sophisticated media strategies. IGI’s experienced professionals work with clients’ communications and legal teams to navigate internal and external crises and public affairs issues, amending media narratives and repairing damaged public standings. IGI carries out strategically-crafted campaigns directly with those who can make the difference between winning or losing in the court of public opinion.
IGI’s Crisis Communications Support services include:
Determining the truth behind a crisis is the first step in combating one. IGI’s team members are experts at uncovering facts – because accurate facts are required in order to ensure that employees, shareholders, and the public understand the true nature of a complex situation, as well as the steps being taken to address concerns.
By proactively combating a crisis through the media, IGI empowers organizations to shape the narrative and persuade audiences, whether through traditional media, social media and blogs, or industry and trade publications. IGI helps clients sends the right messages to influencers and opinion-makers through an extensive network of contacts in print and digital media, government entities, and non-profit organizations.
After a crisis, IGI analysts and communications specialists closely monitor both digital and traditional media. With deep experience navigating the current fast-moving media environment, IGI helps clients stay abreast of developments and proactively craft messages to restore and maintain their reputations.
IGI’s crisis communications specialists help clients develop and revise policies to prevent and mitigate reputational risks prior to a crisis occurring. By applying best practices, IGI helps clients avoid public relations issues and prevent those that do arise from becoming debilitating problems.
- A federal prosecutor turned to our firm when a news organization published false allegations about him that had surfaced in a book authored by a former defendant. With experience and relationships in the media and legal communities, IGI quickly moved to prevent the story from spreading and to refute the author’s allegations. We persuaded the prosecutor’s former office (where he served at the time of the alleged misconduct) to issue a statement in support of their former employee, and we communicated with reporters from different news organizations on his behalf. As a result of our efforts, there was no second day media coverage of the allegations, and the newspaper that originally printed the false allegations followed the next day with a story challenging the book author’s credibility and allegations. Moreover, when the book publisher subsequently issued a letter of apology to our client, it specifically cited the results of our work, including the second day news coverage and the statement of support from the DA’s Office.
- Following an investigation that we led into allegations of misconduct by a law firm adverse to our corporate client, we worked with the client’s public relations team to design and execute a media strategy that led to impactful coverage on television, radio and print news outlets detailing misconduct by the adverse law firm. Our investigation included extensive public records and commercial database research, FOIA and open records requests to state and federal agencies, and discreet, ethical interviews of witnesses. Armed with the facts that we uncovered, our team – including personnel with earned media and communications expertise – worked with national media outlets to place news stories detailing an unlawful conduit campaign contribution scheme orchestrated by the adverse law firm.
- IGI provided investigative and public relations support to a government official under investigation by the office of inspector general of a federal agency. Through public records research and open records requests, we uncovered evidence to support our client’s narrative and refute the allegations that led to a two-year investigation. Armed with the results of our in-depth investigation, we handled proactive and reactive media relations for the client in the final stages of the investigation. When the OIG released a report exonerating our client, we crafted and executed a media plan that resulted in positive news stories for our client and improved the client’s online reputation.